BRITISH AIRWays short-haul seat

launch content

Role: Art Director

Summary: I art directed the CGI content build for the launch of British Airways' new short-haul seats, overcoming the challenge of not having physical access to an aircraft for a traditional photoshoot. Leading the creative direction, I defined lighting, angles, and compositions to ensure a realistic and premium visual representation of the seats. I developed detailed storyboards and collaborated closely with a CGI agency, directing them to craft high-quality, photorealistic assets. These assets played a key role in the campaign launch, bringing the product to life across various marketing channels.

CGI Agency: Neutral Digital